Per Hugander

Per Hugander is a Strategic advisor, facilitator, coach and writer who helps organizations reach their goals and make progress on complex strategic challenges. 

We work with Per to continuously develop our management team and how we work together. Additionally key individuals from Truecaller attend Per’s leadership trainings. Our collaboration with Per has been important and valuable for us and our rapid growth.

– Alan Mamedi, CEO Truecaller

His approach to align culture with strategy is the focus of Harvard professor Amy Edmondson’s case study “Leading Culture Change at SEB”. The case describes how large organizations can infuse problem solving capabilities into their culture and how Per’s interventions lead to better decisions, strategic progress, improved collaboration and effective inclusion of new management team members.

Per has partnered with startups evolving into unicorns as well as multinational incumbents embracing transformation. Performance and progress is always at the core of Per’s interventions. He challenges old truths and constantly develops new ways to give his learners an edge. Some of his thoughts are published below:

4 Steps to Boost Psychological Safety at Your Workplace

Read here

A bit of perspective, a lot of help: How stepping back can help you make better business choices

Read here

When Trust Takes Away from Effective Collaboration

Read here

Psychological Safety Is Not a Hygiene Factor

Read here

Perspective Taking: A Brain Hack That Can Help You Make Better Decisions

Read here

Per is also a Professor of Practice at Hult/Ashridge International Business School where he explores and teaches organisational culture with a focus on trust and risk culture.

For speaking engagements contact

For partnerships contact



“Our close collaboration with Per was crucial for taking Lifesum from a small startup to where we are today.”

– Marcus Gners, Co-founder Lifesum

About me:

As far as track record goes I worked closely with the management teams of Truecaller, Fishbrain and Lifesum from their A-round days through their rapid growth and expansion. Currently, I work a lot with Transformation of multinational companies and my work is described in the Harvard Business school case study “Leading culture change at SEB” written by Professor Amy Edmondson (author of “the fearless organization”).

When it comes to hands on (non consultant/advisory) innovation, strategy and leadership work I quit my job as a strategy consultant at the Boston Consulting Group (2006) to become Chief Strategy Officer, and head of social projects, at a social innovation NGO (Fryshuset, 450 FTE’s). Some of our projects, including EXIT/PASSUS (de-radicalization of youth and defectors from organized crime), Electra/Sharafs hjältar (Honor related suppression), Barn till Ensamma Mammor (single household poverty) and Nätvandrarna (support to youth through social networks and gaming) went on to have a massive influence on how we address these social issues in Sweden, in the EU and beyond (as government advisors). If you could translate human suffering into cash these projects would all be Unicorns in their own rights and have a valuation higher than any of the tech Unicorns I have worked with.

I started iero (means sanctuary in ancient greek) to innovate new ways to work with leadership development. I took a bootstrap, eco-system approach and today more than 500 executive’s and change-makers are developing together in the iero eco-system. I divested this company a few years back to make room for new input and experiences.

Currently, my aim is to take the most relevant academic research in the fields of Innovation, Leadership and Transformation and come up with ways to make it practically useful and implementable. 

 The last few years I have been blessed to work with professors and researchers from the worlds best business schools including Wharton, Harvard, MIT and INSEAD as well as living legends in the field of Leadership, Brian Bacon and Jim Tamm. It’s been a blessing. Before my time as an entrepreneur I had the chance to be a part of (and later member of the Board of directors) MiL institute where I did not only have the chance to learn from the best in the field of leadership development, but also to support amazing companies ranging from Sweden’s largest (think furniture and the colors of the Swedish flag) to some of Sweden’s fastest growing multinationals.

 On this blog I will share my thoughts and ideas, and most importantly my 3 Leadership backbone skills and how you can put them to use to improve your life and the world.

This is a side project from my full time job so I might not have time to make the most beautiful posts, but I promise that their content will help you and your organisation upgrade your ability to realise your vision, goals and purpose.